Overseeing most things brand marketing – including strategy, creative, content, and design.
— Led full company rebrand process (still to be unveiled…)
— Building full in-house agency capabilities
— Managing social content, blog publishing, and community-building initiatives
Head of
Brand Creative
2021 – PRESENT
Freelance GCD/CD/Etc.
2017 – 2021
72andsunny – NY/LA
Activision – LA
adam&eveddb – NY
BBDO – NY
BBH – NY
CALLEN – Austin
Chapter – SF
Chobani – NY
DDB – Toronto
Droga5 – NY
Elephant – NY
Facebook – SF
FIG – NY
Fred & Farid – LA
Grey – NY
Grow – Norfolk
JKR – NY
McCann – NY
Seven Bucks Creative – NY/LA
Spotify – NY
Squarespace – NY
The Martin Agency – Richmond
TBWA\Chiat\Day – LA
Vimeo – NY
WME Endeavor – NY
Group Creative Director
ANOMALY, NY
2016 – 2017
Helped run the largest group within the agency and was responsible for the Diageo business including Captain Morgan, Crown Royal, and Johnnie Walker. We relaunched Crown Royal's brand, introduced a new Captain, and updated Johnnie Walker's logo with a new face – Jane Walker – for Women's History Month.
Freelance Creative Director
2013 – 2016
Worked directly with brands and agencies and helped a few startups create new brands from scratch. Was part of the original team that developed the "Shot on iPhone" campaign at Apple, collaborated on launches for Apple Watch, Samsung Galaxy S7, Samsung Gear VR. Got to work with some awesome people.
Anomaly – NY
Apple – Cupertino
Apple Tree Partners (VC) – NY
B-Reel – NY
BBH – NY & LA
Co: Collective – NY
Creative Artists Agency – LA
Figliulo & Partners – NY
Grey – NY
The Martin Agency – NY & Richmond
Samsung – NY
Stink Digital – NY
Wieden+Kennedy – NY
Led the launch of Oscar Health Insurance, building the brand from the ground up and redefining what a health insurance experience could be.
Executive Creative Director
UNTITLED WORLDWIDE (FORMERLY D&A)
2013
Created entertainment platforms, branded series, and reality shows for clients like Best Buy, Diageo, Smartwater, Dolby Labs, and Chipotle. Consulted with CAA's entertainment and sports personalities on brand building. Worked with the Google X team to launch Google Glass.
Creative Executive
CREATIVE ARTISTS AGENCY
2012 – 2013
Won original pitch for Google Chrome and helped grow the Google business into the agency's largest client over a three-year period. Won “Best of Show” honors at AICP, a #”1 Commercial of the Year” distinction from Time Magazine and the Webby Awards “Agency of the Year” for BBH for work on Google, in addition to Gold awards at Cannes, the One Show, ADC, and others. Created award-winning work for Ally Bank and collaborated on Sprite, AXE, vitaminwater10, and NYC & Co. Made some great friends and learned from some really talented people.
ACD/Art Director
BBH NEW YORK
2008 – 2012
Worked on the Nike business, helping to launch the award-winning Nike+ Human Race project, as well as digital campaigns and content for Lebron James & Kobe Bryant on Nike Basketball, plus a collection for Nike Women.